A L I T T L E P R O G R E S S E A C H D A Y A D D S U P
T O B I G R E S U L T S
WHYQ
NEWSLETTER
Successful launch @ Clementi 448 Hawker Centre for our SG Hawkers Online campaign
showcasing the Common Acquirer Model.
Employee Spotlight
Fion Fong
Thanks to the whole WhyQ fam for the various support the past year!
I'm very proud that we have grown together to become the largest hawker
food delivery company in Singapore, and have expanded our footprints in
Malaysia. To many new exciting projects ahead this year!
Congratulate Fion on Promotion
"Super proud of Fion Fong who was selected by The Singapore Women's Weekly on
their 'Great Women of Our Time 2022' list. Fion has greatly helped WhyQ get to where
it's at, and is an inspiration to us all. Fion was also recently promoted to our
Commercial Director, Singapore - please join me in congratulating her on both her
achievements!" - Varun, CEO
Jannine
Marketing Executive
(Singapore)
Hey everyone, I’m Janine!
Thrilled to be joining WhyQ as the newest member of
the marketing team.
A creative digital marketer and problem solver deeply
passionate about empowering brands to make a
difference. When I’m not at work you can find me
searching for new food places, cycling, playing tennis
or just being out in the sun!
Looking forward to getting to know all of you and
helping the company to meet and exceed its targets! 🚀
✨
Welcome to the team
Kaniska Mayalagan
Operations Associate
(Malaysia)
Working with WhyQ Malaysia is a golden
opportunity. I'm incredibly excited to learn new
things and improve as a person here. I'd want
to pleased to introduce myself, well my name
is Kaniska. I'm hoping to shine here with my
contributions and I"ll strive not to let anyone
disappointed. Last but not least, I'd like to
convey my gratitude to my superior's, my boss,
in particular my manager as well for hiring
and placing their trust in me. Thank You☺️
DEPARTMENTAL
UPDATES
Business Development Team
We have newly launched a Table QR scan-
to-order function within the Vendor OS tool.
5 new restaurant merchants have been
onboarded for the trial use, and we are
working to onboard more new merchants in
the coming weeks.
We pitched for a tender to be the official
provider of the POS and self-ordering
machines at the soon-to-be-opened Bukit
Canberra Integrated Hub and are awaiting
the results.
If successful, we will be providing our
Vendor OS solution to the new hawker
centre and the POS devices at all 44 stalls
We helped deliver 378 meals from Bedok
Interchange Hawker Centre to 5 old folks
homes in the East Coast area. The meals
were sponsored by Huawei, and the event
was attended by Minister of State Tan Kiat
How
2 new interns joined the BD team last
month: Isaiah and Monica. They will be with
us until May 2022.
Isaiah has been helping to manage the BD
Hawkers Dashboard, which is a tracker that
the BD team uses to track the performance
of hawker centres.
Monica has been helping with content
creation work like easy-to-understand
infographics for hawkers and other
merchants to understand our products and
services.
DEPARTMENTAL
UPDATES
Business Development Team
Marketing Team
This month, the Marketing team is super
thrilled to welcome 2 new members to the
team - Janine, who joins us as a full-time
Marketing Executive, and Zhi Yong, a
talented design/marketing intern. The team's
expansion has allowed us to brainstorm
collaboratively, work towards content
planning with the aim of performing and
reviewing marketing metrics.
Illustration of OTH and CGH, as part of a
free delivery campaign we ran, to thank
healthcare workers.
Flyer artwork to promote WhyQ Vendor
OS
Improved internal communication - via
weekly team meetings and check ins.
Work flow is also optimized- with the
creation of a social media content
strategy & pillars, and marketing
budget planning being highlighted.
Look out for a fresh new social media
feed in the upcoming months!
Improve user acquisition & sign ups.
Work creatively in finding smart
solutions for daily tasks. Refresh
branding whilst keeping in mind the
company mission.
Marketing Team
Merchants Team
We're ramping up Vendor OS and looking and growing the team rapidly. We have been gathering many
feedback which has been positively aiding in improvising Vendor OS to reach out to a larger scope of
target audience. Also actively working on bigger hawker projects similar to Food Canopy.
DEPARTMENTAL
UPDATES
Sales Team
Corp Website refresh, upcoming
Catering new client: Optiver
Back to office promotions planned.
Food Canopy has potential to be the first big project
of VendorOS Singapore
Operations Team (Malaysia)
Operations team expanded into 10 people now and split into Operations team , Onboarding Team and
Incubation Team.
Operations team able to onboard quite number of quality merchants for past few months.
We had huge spike in terms of order on Feb 2022 which is 800+ orders compare to previous month
which below 100 orders per month.
We able to indentify the group of merchants needs this WhyQ service ( Universities Cafe). We are
expanding our merchant on-boarding to all the universities nationwide.
Our next plan focus on the ramadan bazaar merchants and improve our on-boarding in terms of quality
merchant. This will drive more orders for the upcoming months.
Achieved highest no of orders per month (885 orders) in Feb 2022.
These are the overall numbers that we received up till now total Install 11110 , Registered 4878 and
verified merchants 2320.
We are working on digital marketing, social media marketing, organic e-marketing, product
development for bookkeeping app, marketing analytics, performance marketing, and others. Our current
month and next month are focused on Ramadan Marketing Campaign and University Partnership. We
aim to grow our merchants further online and offline. Aim to become Malaysia another version of
Shopify. Some achievements we had achieve is we are get a lot of orders and we had grow merchants
rapidly.
Marketing Team (Malaysia)
ARTICLES
Amoy Street Hawker
Centre, one of our most
important hawker
centres in the CBD
reopens after
renovations
We also discussed updates to
the pilot of a Common
Acquirer Model where WhyQ
has been working behind-the-
scenes with Deliveroo,
foodpanda, Grab to bring
convenience to consumers
who can order hawker food
through their preferred
online ordering platforms.
https://www.facebook.com/100057738653368/posts/371342334800385/?d=n
https://www.straitstimes.com/singapore/community/lunch-crowds-flock-to-amoy-street-food-
centre-as-it-reopens-after-renovation?utm_source=canva&utm_medium=iframely
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